Smartphones are predicted to be a popular present this holiday season, and of all the brands on the market apple's latest offering, the iPhone 4S, is attracting the biggest internet buzz, according to a report released December 9 by Nielsen.
The report was conducted by Nielsen/McKinsey company NM Incite over the period from July to December. It measured the buzz surrounding different brands and models of smartphones by looking at mentions, messages and other posts on blogs, message boards, Twitter, Facebook and other online sources.
According to the report, buzz for the iPhone 4S began building in July; it overtook the previously "most buzzed" phone -- the iPhone 4 -- in August, and peaked in October, the month of its release. Since then levels of buzz have declined but the iPhone 4S still remains the most-buzzed-aboutsmartphone across the internet.
Throughout the period July-December 2011 Apple's iPhone 3GS, iPhone 4 and 4S accounted for around 66 percent of all online smartphone mentions.
In comparison the generic category of "Android" smartphones accounted for 23 percent of mentions while RIM's Blackberry gained 10 percent of buzz.
Despite Android devices now accounting for, according to Nielsen, 43 percent of the US market, Apple devices are still expected to dominate smartphone sales this Christmas, with research firms such as Euromonitor predicting high sales volumes of Apple's iPhone 4S.
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